Labeling a product as "new" may increase its sales

According to a neuroscience article, humans genetically look for new things, thus "labeling it new - will increase sales" !

Dr. Bianca Wittman of University College London found that making novel choices activates the ventral striatum of the brain. This area is associated with rewarding behavior. Thus, labeling a product as "new" may increase its sales because of this brain wiring. Also, familiar brands also cause higher levels of brain activation, so the perfect pitch may be a new product from an established brand. Hmm, "Apple iPhone," maybe? Read more about the study here at the Neuroscience Marketing blog.

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URL: http://www.neurosciencemarketing.com/blog/articles/the-power-of-new.htm